Data-driven marketing : in a multi-channel, multi-device world
Data-driven marketing : in a multi-channel, multi-device world
Kategorier: Ekonomi, finansväsen, näringsliv och management Företagsekonomi och management Försäljning och marknadsföring Internetmarknadsföring Management och företagsledning Management: försäljning och marknadsföring Management: särskilda områden
DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:
- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing
Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.