This is your Social Guidebook to Sweden

It takes you through an illustrated Swedish journey.
This guidebook is not about typical Swedish behaviors.
It is about behaviors that are peculiar to Swedes.
Foreigners will fast forward their adaptation.
Swedes will learn how their behaviors may be perceived Julien is a rocket scientist with a passion for Scandinavians. He lived in a variety of cultures, speaks four languages and held a number of important board positions. He helps businesses and governments to better benefit from diversity. He also holds lectures, courses and workshops that bridge cultural gaps. He is known from Norwegian national TV and TEDx. He was handed the TOP 10 award by HRH Crown Prince Haakon of Norway for his outstanding contributions.

«Great insight to the Swedish culture. Julien uses humor cleverly and makes us think you see you own behaviors from the outside!»
- Pierre Jansson, CEO Frogner House

«We should help foreigners to better understand our norms and values. The book is brilliant! It provides an entertaining approach which connects cultures and prevents conflicts!
- Per Strid, Leksands Kommun