This book has been a top-ten business book in Sweden for more than ten years. Now it’s available in English! “How did you...?” Is a question Ingemar Fredriksson has heard many times since he first reversed negative trends at a company threatened with closure, turning years of red ink into growth that averaged 25% annually for five years, with profitability hitting 26% at its best! Mr. Fredriksson asserts this involves getting “a few percent more” from several parts of operations, and in his book series by the same name he offers concrete ideas about how to go about doing this. Trouble with staff attitudes and commitment? Addresses the art of motivating the entire organization to pull together in the same direction. And it covers what’s needed to get your employees to perform better and increase their commitment. This book, his first, was appointed as one of the best business books by the magazine Chef (The Manager) when published and has since it was published appeared on the top-ten lists for business books for more than ten years in Sweden. Ingemar Fredriksson has long-standing experience in management, business development and marketing. He has worked in both family-owned businesses and large international groups, including senior group management, board member and chairman for almost thirty years. Mr Fredriksson have also been appointed as public investigator on how to increase usage of IT in SMEs and as board member of Swedish Airport and Air Navigation Services (LFV) by the Swedish government. Other board assignments include Chairman of Miss Sweden and several private owned companies in various industries as well as vice Chairman of Företagarna, Swedens largest organization for privately owned business representing 70000 companies. In recent years he has successfully handled growth and increased profitability in both established companies and start ups in MedTech, fashion, tourism, manufacturing, inclusion services and other industries. He is currently chairman of Fnatic Gear, owned by one of the most successful epsorts teams in the world and also holds several other board positions in various industries alongside with being founder of the website freefortourists.com.  So far he has published four business books, which have all appeared on the top list in their category and they have all received positive reviews in Swedish media. The following books are about profitability development, Chinese tourists (the larges group of tourists since 2012) and product storytelling. All of his books have been praised by both media and readers for being straightforward and containing simple advice on how to implement changes rather than being academic.  He adds to his own experiences those of others from his years as consultant and active in different companies as CEO, chairman and board member so he can provide a rich flora of examples to share with you. Each book contains concrete tools and models, including what he has developed himself and found through research, which he presents, in a way enabling readers to easily apply them to their own operations.