Whether your book is being commercially released by a major or medium-sized house, through an academic press, a hybrid publisher, or it is being self-published, authors can and do play a crucial role in getting their titles seen, talked about, and sold. And while you may watch dozens of authors pitch their books on TV, in social media, and at events in bookstores, they represent only a fraction of the writers who come out with new books each year. So what do they know that you don't know? They know what to do to get attention for themselves and, even more importantly, for their books. Fortunately, you now have a guide to doing it for yourself as well. In HOW TO PROMOTE YOUR BOOK, you will learn Book Promotion 101. It is true that promoting a book takes a lot of effort, but once you know what you need to do, you will be able to do it! The fact is that most authors are clueless about the hurdles they have to jump over to get some let alone a lot of attention for their book. We are, also, not talking about just a day or two of attention, but continual attention, what separates books that have a few sales from those that become steady sellers and even bestsellers. Jan Yager explains what barriers are out there that can stop you and your book from getting the attention you need and deserve, and, even more importantly, what you need to know and to do, to get past those obstacles. Jan also lets you in on the best ways to get the awareness and interest that you and your book deserve. HOW TO PROMOTE YOUR BOOK is divided into three sections. Part One begins with a look at basics of promotion. Part Two focuses on the ways to package and market yourself to the various book and media outlets. Part Three provides a plan that covers the first three months of an author's publicity program--the most pivotal three months--from the day your book is formally released through all the media events that you have (hopefully) been lined up.