Colorful and informative, this in-depth pictorial review and price guide includes over 850 color photographs of cookery pamphlets and advertising memorabilia from the 1860s to the 1950s. Through the use of these materials, food companies achieved brand name exposure while providing consumers with new and exciting ways to use their products. Featured in the book are chapters on brand-name foods, wartime-era cookbooks, black memorabilia, highly collectible die-cut books, children's books, and more. In addition, the authors provide helpful suggestions for getting started with your own collection, identifying dates, and caring for these entertaining and delightfully illustrated collectibles. If you've overlooked advertising cookbooks in the past, you'll certainly take a closer look now!