Featuring over 1000 color photographs, this expansive guide to Cracker Jack covers all manner of company collectibles from advertising copy, books, catalogs, and crates to packages, premiums, photographs, and sales stimulators. The items detailed in this thorough work span the twentieth century from c. 1910 up through 1998. Values for the items shown are provided. Only the toys retrieved directly from Cracker Jack boxes are excluded here, covered by the author in a separate volume. As if this were not enough, other product lines produced by F.W. Rueckheim and The Cracker Jack Company are also displayed and discussed, along with the candy-coated popcorn and peanut confections created by early competitors. Everyone who has ever opened a box of Cracker Jack will find something of interest inside this Cracker Jack of a book!